Privacy Policy

Last Updated: 30-01-2025

At Ri-Traffic, we value your privacy and are committed to protecting your personal data. This privacy policy explains what data we collect, why we collect it, who we share it with, and your rights under the General Data Protection Regulation (GDPR) applicable in the European Union.

1. What Data Do We Collect?

We collect the following personal data:

• Name
• Billing address
• Delivery address
• Phone number
• Email address
• IP address
• Cookies and location data

2. How Do We Collect Your Data?

Your data is collected through the following means:

• Creating an account on our website
• Visiting our website (via cookies and IP address tracking)
• Filling in forms on our website

3. Why Do We Collect Your Data?

We process your personal data for the following purposes:

• To process and fulfill your orders
• To ship products to you
• To generate invoices and process payments
• To communicate regarding your orders and provide customer service
• To comply with legal obligations (e.g., tax regulations for cross-border transactions)

Legal Basis for Processing Data (Article 6 GDPR):

• Performance of a contract (Art. 6(1)(b) GDPR) – Data is required to fulfill purchases and deliveries.
• Legal obligation (Art. 6(1)(c) GDPR) – Compliance with tax laws.
• Legitimate interests (Art. 6(1)(f) GDPR) – Website security and analytics.
• Consent (Art. 6(1)(a) GDPR) – For marketing and non-essential cookies.

4. Who Do We Share Your Data With?

We do not sell your data. However, we share your data with the following third parties to provide our services:

• Employees of Ri-Traffic – Who need access to process orders.
• Shipping and delivery services – To ensure correct product delivery.
• Government authorities – When required for tax reporting (e.g., intra-community transactions).
• Our accounting and CRM systems – For billing and customer management.
• External service providers outside the EU – Google Analytics (USA) and Mailchimp (USA) for marketing and analytics.

For data transfers outside the EU, we rely on Standard Contractual Clauses (SCCs) approved by the European Commission to ensure adequate protection.

5. How Is Your Data Protected?

We take appropriate security measures to protect your data, including:

• Encrypted storage and data transmission
• Limited access to personal data within our company
• Regular updates and security monitoring

6. Your Rights Under GDPR

Under GDPR, you have the following rights regarding your personal data:

• Right to access – Request a copy of the data we hold about you.
• Right to rectification – Request corrections to inaccurate or incomplete data.
• Right to erasure ("right to be forgotten") – Request the deletion of your personal data, unless we are legally required to retain it.
• Right to object – Object to the processing of your data for legitimate interests.
• Right to data portability – Request the transfer of your data to another service provider.

To exercise your rights, please contact us using the details provided below.

7. How Long Do We Store Your Data?

We store your personal data for as long as necessary to fulfill the purposes outlined in this policy. Invoices and financial records must be stored for at least 7 years to comply with tax regulations.
If you request the deletion of your data, we will comply unless legal obligations prevent us from doing so.

8. Cookies and Tracking Technologies

We use cookies for website functionality, analytics, and marketing purposes. Non-essential cookies require your explicit consent, which you can manage via our cookie banner. You may also disable cookies in your browser settings.

9. Complaints and Supervisory Authority

If you believe your personal data is not being handled correctly, you can file a complaint with the relevant Data Protection Authority (DPA) in your country.

10. Contact Information

For any privacy-related inquiries or to exercise your rights, you can contact:

Name: Tom de Ridder
Phone: +31 418 234277
Email: [email protected]

This privacy policy may be updated from time to time. We encourage you to review it regularly to stay informed about how we protect your data.